This ad symbolizes everything that is wrong with women in advertising. They are used as sex symbols to sell anything and everything. The ad above has a female holding her leg up and open with Now Open in big letters. This suggests American Apparel is now open like a females legs are. Using sex to say something as simple as Now Open. This type of advertising is used in most ads featuring women. A naked woman is seen in so many places that I feel I'm becoming desensitized and am losing the desire to see women naked.
Tom Ford is known for their sexy suit ads. More times than not, you can guarantee on seeing a naked or mostly naked women in a Tom Ford ad, with a smooth looking male wearing one of their amazing suits. Take this ad for example, not only is both the male in the suit and the naked female in this ad, but the man is gently massaging the woman as she lies there. Suggesting that if you wear this suit or a Tom Ford suit, you will indeed get the opportunity to massage your own naked female.
Doesn't matter if the product are clothes, cars, or guitars, sex sells it. This ad for example has a beautiful woman standing in the ocean wearing a bikini, but holding a Dean Guitar. Instruments don't belong in the water or no where near the water, but the setting of her in front of a sunset standing in the ocean highlights how sexy the guitar is. I'm not totally against these ads though. I do understand how degrading these ads are, but I also understand these woman choose to do them. If these women want to put their body out in the world like so then this is their choice. Men can play this role in advertising as well, just because it isn't seen as often doesn't mean it's not done. If they want to degrade themselves in an ad then that is their choice. These ads don't single out an entire sex in my eyes.
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