Week 3 EOC: Ethics in Tobacco

• 1. Determine the scenario: What happens in this frame? Joe the Camel is looking cooler than ever in his suit, smoking a Camel cigarette, standing in front of his luxury car, woman, and sunset behind the city.
• 2. What is the setting? What are the conditions? It’s a cool smooth setting. You want to be this guy.
• 3. Who are the people or groups? Young successful adults.
• 4. What is their point of view around this specific experience? It’s a cool smooth experience. That’s why it says Smooth character at the top. Joe the Camel is that smooth cool guy you want to be.
• 5. What are their goals?- To get young adults to buy their cigarette.
• 6. What are their assumptions? You buy these cigarettes and you’ll be as smooth as Joe.
• 7. Are there conflicts? Is there cooperation?-  No conflicts, everything flows together. Smooth view, smooth car, smooth woman, and smooth cigarettes.
• 8. What are the outcomes? Young adults buy these cigarettes to feel and look smooth and cool.