Final Project: Promotion

I decided I only wanted to use magazine advertisements. “The creation of an ad can happen in any number of ways.” Advertising by Design, Robin Land Page 95.  The promotion I’m doing with Mercedes is targeted to a fine group of individuals, so I don’t need it blasted to everyone and their mother. “A critical component is learning about the audience—the targeted, specified group of people at whom you are aiming your message, design, and solution.” Advertising by Design, Robin Land Page 15. The point of these advertisements and promotions are to get the right group of people into the dealership to try the Mercedes for free for a week. Let it drive you closer to success in your life. “We also believe that the best way to reach customers, regardless of the channel, is to actually offer them something they will value.” Advertising by Design, Robin Land Page 162. Now not everyone can even afford this vehicle. So for the people who couldn’t possibly afford it, they wouldn’t be able to participate in the promotion. “You need to understand where your audience will be coming from and think about any problems or concerns they might have before you start to sell or defend.” Advertising by Design, Robin Land Page 44. Also the promotion is targeted towards business owners. Young entrepreneurs are a growing market for many industries. The automobile industry should be taking notice and start targeting us for vehicles. More and more millionaire millennials are being created every day.