I thought of the slogan “Let it Drive You!” when thinking
about why I would buy this vehicle. What makes me and others like me want this
vehicle? “The audience is the main group who would purchase this product,
utilize this information or service, or patronize this entity or brand.”
Advertising by Design, Robin Land Page 15. It’s a businessman’s vehicle for sure with its
luxurious features, the best technology, and slickest look. You can show up
anywhere in this Benz and people will know you’re someone important. “By focusing on the attributes of an object, person, place,
character, topic or theme, product, or service, you can find a characteristic
that might lead to an idea.” Advertising by Design, Robin Land Page 38.
But that’s not all a vehicle like this offers. A car like this motivates and drives you to go places and do big things. You want people to see you in this vehicle and ponder on what it is that you do and how they can do business with you. “Emotional benefit: an intangible asset based on feelings, not on a functional characteristic of a product or service. It is a response that may derive from personal significance or reward and the desire to feel good.” Advertising by Design, Robin Land Page 49. It’s a tool you have to push your business to the next level. Your vehicle that you drive says a lot about who you are and what you may do in life. You want a vehicle that says I’m somebody and I’m doing big things in my life. You want a vehicle that shows you’ve accomplished something and you’re not done yet. You want the Mercedes-Benz CLS550, let it drive you! “And there you have it: you and your ailment, without this wonderful branded product or service, and you and your newly transformed fabulous life with this (miraculous) branded product or service.” Advertising by Design, Robin Land Page 107
But that’s not all a vehicle like this offers. A car like this motivates and drives you to go places and do big things. You want people to see you in this vehicle and ponder on what it is that you do and how they can do business with you. “Emotional benefit: an intangible asset based on feelings, not on a functional characteristic of a product or service. It is a response that may derive from personal significance or reward and the desire to feel good.” Advertising by Design, Robin Land Page 49. It’s a tool you have to push your business to the next level. Your vehicle that you drive says a lot about who you are and what you may do in life. You want a vehicle that says I’m somebody and I’m doing big things in my life. You want a vehicle that shows you’ve accomplished something and you’re not done yet. You want the Mercedes-Benz CLS550, let it drive you! “And there you have it: you and your ailment, without this wonderful branded product or service, and you and your newly transformed fabulous life with this (miraculous) branded product or service.” Advertising by Design, Robin Land Page 107
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