Tuesday, March 15, 2016
EOC: Week 10: What Channels are you going to do to get your product noticed?
I choose to only use a magazine as the channel for my campaign. I believe entrepreneur type millennials read magazines still along with the blogs and articles online. Plenty of magazines like Entrepreneur, Inc Magazine, and Forbes provide sought for knowledge by young entrepreneurs. These are the the people who if not now, will soon be in the market for a vehicle of this class. The ads Mercedes will be running for my campaign are targeted to a very niche group of people. This means the ads don't need blasted over every medium available. The ads inform people they can try the vehicle for free for a week. Certain restrictions do apply and really only business owners would be able to try out the promotion.These specific magazines I feel still get into the hands of individuals that read them and who would benefit from having a Mercedes. Now if this campaign was advertised over television, radio, or even social media, to many people would hear about it and get turned down. This could potentially cause some bad publicity with Mercedes. With the ads targeted through the proper channel, they'll do what they're made to do and be read by the eyes that are suppose to read them.
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