- 1. Determine the scenario: What happens in this frame? Joe the Camel
is looking cooler than ever in his suit, smoking a Camel cigarette,
standing in front of his luxury car, woman, and sunset behind the city.
- 2. What is the setting? What are the conditions? It’s a cool smooth
setting. You want to be this guy.
- 3. Who are the people or groups? Young successful adults.
- 4. What is their point of view around this specific experience? It’s
a cool smooth experience. That’s why it says Smooth character at the top.
Joe the Camel is that smooth cool guy you want to be.
- 5. What are their goals?- To get young adults to buy their cigarette.
- 6. What are their assumptions? You buy these cigarettes and you’ll be
as smooth as Joe.
- 7. Are there conflicts? Is there cooperation?- No conflicts, everything flows together. Smooth
view, smooth car, smooth woman, and smooth cigarettes.
- 8. What are the outcomes? Young adults buy these cigarettes to feel
and look smooth and cool.
Sunday, February 7, 2016
Week 3 EOC: Ethics in Tobacco
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