Red Bull energy drink company was founded in 1987 out of
Austria. Since, the company has grown to be the best selling and most drank
energy drink in the world. The Red Bull gives you wings advertisement began in
2000, but wasn’t brought to America until 2002. Red Bull is now a leading
sponsor in not only sports, but music and entertainment as well. With Red Bull
sponsoring most of today’s stars, it’s obvious they have a strong target for
the millennials and college students.
In 2013 a man named Benjamin Careathers teamed up with many
other consumers of the energy drink to file a law suit against Red Bull. The
claim was Red Bull’s marketing and advertising had been misleading to the
public. The fact they claimed the energy drink “gives you wings” was obviously
not true and just puffery, but that and Red Bull had no scientific facts to
back up claims for improved performance, concentration and reaction speed.
Eventually Red Bull settled for $13 million in favor of the consumers. A $10
cash or $15 in Red Bull products was given to anyone who had purchased or drank
Red Bull since 2002.
If Red Bull never claimed these improvements then I believe
the case to be morally wrong. Red Bull is obviously not healthy for anyone. The
claim it gives you wings is nothing more than puffery. I believe these consumers
were just after a company because of its wealth and maybe the fact of it being
unhealthy. If Red Bull had made these claims then they were in the wrong
selling their beverage on false claims.
No comments:
Post a Comment