EOC Week 1: Lemon Ad

The term lemon in the Volkswagen ad refers to any vehicle that doesn’t meet the Volkswagen inspection standards. The ad agency was created by William Bernbach, Ned Doyle, and Maxwell Dane. They formed Doyle Dane Bernbach, a Manhattan advertising agency that created the lemon ad and many more successful Volkswagen ads. The ad itself was created by Julian Koenig. “In the early 1900s, a pool hall hustle was called a lemon game and around the same time in Britain the term ‘to hand someone a lemon’ was slang for "to pass off a sub-standard article as a good one." (Letourneau, Justin. "What Does That Really Mean?" : Lemon. N.p., n.d. Web. 12 Jan. 2016.) It’s like biting into a lemon and you get that real sour taste, you feel about the same way after realizing you’ve gotten a real sour deal.

The ad, since being released, now ranks as the best advertising campaign of the twentieth century by Ad Age. The campaign kept simplicity in mind which went against the traditional association of luxury with vehicles. The Beetle was manufactured in a plant built by Nazis in Germany. This gave the impression that the vehicle would be much harder to sell. Vehicle ads were focused primarily on providing as much information as possible. Being that the vehicle was made by Nazi’s, people wouldn’t be a fan of the vehicle.

EOC Week 1: About Me

When given the question, “who am I?” I would have to stop and think. “Can this really be summed up and answered in such short context?” I am many things and strive to become many more. I am first and foremost an entertainer. I will travel the world spreading entertainment where ever I am. Changing the entertainment we receive will greatly change our world. Entertaining people and ultimately inspiring people are two strong passions of mine. I dream to make a difference in billions of lives. I am an entrepreneur for these reasons and will continue to push to become a philanthropist. My dreams of changing the world will fuel my motivation for success. I am a rare breed because I know what I want from life and I will do near anything to achieve my goals. I guess I just have a different way of thinking then most others. I don’t quit. When times get hard, I push harder. This is who I am, the go getter, who never quits nor quivers.